Developing a campaign for Middlesex University open day

Background:

 Taking into consideration that Middlesex University is the preferred choice of university of the students worldwide. Middlesex University welcomes the students from diverse educational and employment backgrounds and it does recognize the importance of work-life balance. The campaign is to inspire all the undergraduate students within a 30 mile radius to understand that Middlesex is shaping future managers in London and choose Middlesex for their education. University is giving an opportunity for its students of proving themselves by studying the Middlesex University. It helps and supports its students providing high standard of education to them and give them a chance to shape their future.

Middlesex University organizes an Open day every year in which the prospective students are briefed about the University and are offered different courses suitable to them. The campaign and radio advert that we are designing are also for the open day. So the campaign must be able to drag students to the University and be present for the Open Day, which will help them to know more about the University, course and help them shape their future. University has got wide variety of options of the courses that the students. And to increase the number of foot fall in this open day we are designing a campaign of 3 posters and one radio advert. We can think of e-marketing as well, to make the students involved in the University. To make them feel that the University is responsible. We just expect that the prospective students register them before the Open day this will also be beneficial to University to know how many students to expect on the Open day. We can also get information about the student, his Qualification, his interest etc.