3 Poster design, for developing a campaign for Middlesex Open Day

3 POSTERS

Concept:

Few words are associated with the University which are able to describe the University. With such use of reliable words we will be able to build a trust between the University and the student. Its he / she who trust the University and select the course in this University. So designing the whole campaign on such reliable words is nothing but presenting Middlesex University in front of the target audience. Its very hard to represent the University and get the students for the course. We are able to build the confidence that if they choose Middlesex as their University to get the education they are making a right decision. For that we need to go in their minds and think accordingly.

Execution:

There are few reliable words which properly describes Middlesex as a reliable University. The words that we can think of – the words which describe the University are something like – Career, Success, Competition, Passion, Business, Experience, Exposure, Devotion, Maturity, Decision making power, involvement, Sports, Election etc. These are all the works associated with Middlesex University. They are able to well define the University and what all is carried in this University. All the above defines Middlesex; by the competition here we can get a good Career and achieve Success in the field about which we are passionate about. University certainly enhances our decision making power giving us the maturity, Faculty over here are taking active involvement in the work and show their devotion towards the job and try to give the students the required market exposure as far as possible. University also carries out different sports and election which motivates the students. As all the words that I have selected are related to Middlesex University and due to limitations that we can design only 3 posters we have selected – Success, Competition, and Career.

The headline we given is Success @ Middlesex University. And other 2 headlines got other 2 words they are Competition and Career. And ‘@ Middlesex University to communicate that this al things – Success, Competition and Career all is been taken care at Middlesex University. Selecting a Right University is very important for anyone to choose for the education as complete career of the person is depended on the University selection. Each and every poster have got its independent copy suitable to the poster and the images are selected as per the topic (Images are selected online – on imagesbaazar.com) the images are selected to support the subject so that it impulse the target audience. And following the Middlesex toolkit we have designed the creative as well have included the line – Middlesex University in London in the right bottom corner. The copy is different in all the posters according to the topic. Involvement of prospective student is expected that is the reason he is expected to register for the open day. Finally the colour scheme is as per the guidelines set up by the University in designing toolkit.