Wednesday, July 31, 2013

3 Poster design, for developing a campaign for Middlesex Open Day

3 POSTERS

Concept:

Few words are associated with the University which are able to describe the University. With such use of reliable words we will be able to build a trust between the University and the student. Its he / she who trust the University and select the course in this University. So designing the whole campaign on such reliable words is nothing but presenting Middlesex University in front of the target audience. Its very hard to represent the University and get the students for the course. We are able to build the confidence that if they choose Middlesex as their University to get the education they are making a right decision. For that we need to go in their minds and think accordingly.

Execution:

There are few reliable words which properly describes Middlesex as a reliable University. The words that we can think of – the words which describe the University are something like – Career, Success, Competition, Passion, Business, Experience, Exposure, Devotion, Maturity, Decision making power, involvement, Sports, Election etc. These are all the works associated with Middlesex University. They are able to well define the University and what all is carried in this University. All the above defines Middlesex; by the competition here we can get a good Career and achieve Success in the field about which we are passionate about. University certainly enhances our decision making power giving us the maturity, Faculty over here are taking active involvement in the work and show their devotion towards the job and try to give the students the required market exposure as far as possible. University also carries out different sports and election which motivates the students. As all the words that I have selected are related to Middlesex University and due to limitations that we can design only 3 posters we have selected – Success, Competition, and Career.

































The headline we given is Success @ Middlesex University. And other 2 headlines got other 2 words they are Competition and Career. And ‘@ Middlesex University to communicate that this al things – Success, Competition and Career all is been taken care at Middlesex University. Selecting a Right University is very important for anyone to choose for the education as complete career of the person is depended on the University selection. Each and every poster have got its independent copy suitable to the poster and the images are selected as per the topic (Images are selected online – on imagesbaazar.com) the images are selected to support the subject so that it impulse the target audience. And following the Middlesex toolkit we have designed the creative as well have included the line – Middlesex University in London in the right bottom corner. The copy is different in all the posters according to the topic. Involvement of prospective student is expected that is the reason he is expected to register for the open day. Finally the colour scheme is as per the guidelines set up by the University in designing toolkit.

Sunday, July 28, 2013

It really hurts to accept that all our dreams are left incomplete...


We often start believing in successful love stories when are madly in love or being loved madly by someone. Things seems to be all right and superb when both of the partners are in good terms or sharing a good relation.

The Love relationship is like a rubber band held at both ends by two partners
When one leaves, it hurts the other.

Pulling on a relationship which may not work is not advisable - better getting apart on good terms.  It should also be not the case that one of the partner only tries to save and maintain the relation and always keep going that extra mile for keeping the relation intact. The relation may not get converted into a marriage due to numerous factors such as:
- Lack of mutual understanding between partners
- Family restrictions (even that's not WRONG)
- Social class / Lifestyle and many others.

Sometimes accepting the love betrayal is indeed a STRESS for many of the lovers.. as for them they LOSE their WORLD which they have nurtured mentally for a long time. This is something that we cant talk to our parents, friends or relatives - but to manage the stress by we ourselves

Rays of hope is a counselling center where you can open up your heart - cry - and shout out the grudges that you may have against a particular individual or a group. Don't worry - your identity shall be kept undisclosed. This is just to nurture one's lifestyle after having a serious break up. Generally you need someone to LISTEN to you even that releases much of your STRESS.

We got well trained psychological counselors who would GUIDE you in right direction - avoiding the victims committing some of the major crimes such as - acid attacks, ending up life - suicides etc.

Please take right charge of yourselves and take the right decision in maintaining your mental balance

I'm always there for you in every way

Rays of hope!
9820 848 345

Saturday, July 27, 2013

Developing a campaign for Middlesex University open day



Background:

 Taking into consideration that Middlesex University is the preferred choice of university of the students worldwide. Middlesex University welcomes the students from diverse educational and employment backgrounds and it does recognize the importance of work-life balance. The campaign is to inspire all the undergraduate students within a 30 mile radius to understand that Middlesex is shaping future managers in London and choose Middlesex for their education. University is giving an opportunity for its students of proving themselves by studying the Middlesex University. It helps and supports its students providing high standard of education to them and give them a chance to shape their future.


Middlesex University organizes an Open day every year in which the prospective students are briefed about the University and are offered different courses suitable to them. The campaign and radio advert that we are designing are also for the open day. So the campaign must be able to drag students to the University and be present for the Open Day, which will help them to know more about the University, course and help them shape their future. University has got wide variety of options of the courses that the students. And to increase the number of foot fall in this open day we are designing a campaign of 3 posters and one radio advert. We can think of e-marketing as well, to make the students involved in the University. To make them feel that the University is responsible. We just expect that the prospective students register them before the Open day this will also be beneficial to University to know how many students to expect on the Open day. We can also get information about the student, his Qualification, his interest etc.