3
POSTERS
Concept:
Few
words are associated with the University which are able to describe the
University. With such use of reliable words we will be able to build a trust
between the University and the student. Its he / she who trust the University
and select the course in this University. So designing the whole campaign on
such reliable words is nothing but presenting Middlesex University in front of
the target audience. Its very hard to represent the University and get the
students for the course. We are able to build the confidence that if they
choose Middlesex as their University to get the education they are making a
right decision. For that we need to go in their minds and think accordingly.
Execution:
There
are few reliable words which properly describes Middlesex as a reliable University.
The words that we can think of – the words which describe the University are
something like – Career, Success, Competition, Passion, Business, Experience,
Exposure, Devotion, Maturity, Decision making power, involvement, Sports,
Election etc. These are all the works associated with Middlesex University.
They are able to well define the University and what all is carried in this
University. All the above defines Middlesex; by the competition here we can get
a good Career and achieve Success in the field about which we are passionate
about. University certainly enhances our decision making power giving us the
maturity, Faculty over here are taking active involvement in the work and show
their devotion towards the job and try to give the students the required market
exposure as far as possible. University also carries out different sports and
election which motivates the students. As all the words that I have selected
are related to Middlesex University and due to limitations that we can design
only 3 posters we have selected – Success, Competition, and Career.
The
headline we given is Success @ Middlesex
University. And other 2 headlines got other 2 words they are Competition
and Career. And ‘@ Middlesex University to communicate that this al things –
Success, Competition and Career all is been taken care at Middlesex University.
Selecting a Right University is very important for anyone to choose for the
education as complete career of the person is depended on the University
selection. Each and every poster have got its independent copy suitable to the
poster and the images are selected as per the topic (Images are selected online
– on imagesbaazar.com) the images are selected to support the subject so that
it impulse the target audience. And following the Middlesex toolkit we have designed
the creative as well have included the line – Middlesex University in London in
the right bottom corner. The copy is different in all the posters according to
the topic. Involvement of prospective student is expected that is the reason he
is expected to register for the open day. Finally the colour scheme is as per
the guidelines set up by the University in designing toolkit.